Arrow's Aim Records

Student Gold ADDY Award Winner

This booklet was created to promote Arrow's Aim Records, a vinyl record store, and tell the story of how it began. It also introduced a unified look for the downtown retailer, using angle quotes as a motif that suggest both an arrow and a fast-forward button.

The concentric circles echo the ridges of vinyl records. The crystal geode imagery was a little bit of a tongue-in-cheek nod to their focus on selling rock records, and it was inspired by the more stereotypical, spiky imagery associated with punk music.